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NW Poll

How NW are you?

March 28, 2022 by PEMCO Insurance

According to the latest 2021 PEMCO Insurance Northwest Poll, 3/4 of Northwest residents say that you have to have lived here half your life in order to be considered a local. How about you? What’s your measure of a NW local?

Do you consider yourself to be a Northwest local, or do you consider yourself to be “transplanted” here, and local to some other area?

Total Portland  
880 399 Total
67 64 Local to the Northwest
31 34 Transplanted here
2 2 Don’t know

Do you consider yourself to be a Northwest local, or do you consider yourself to be “transplanted” here, and local to some other area?

Portland  
2018 2018  
297 276 Total
69 66 Local to the Northwest
29 29 Transplanted here
2 5 Don’t know

Do you consider yourself to be a Northwest local, or do you consider yourself to be “transplanted” here, and local to some other area?

Portland  
Female Female  
267 217 Total
71 69 Local to the Northwest
27 28 Transplanted here
2 3 Don’t know

How long have you personally lived in the Pacific Northwest?

Portland  
Transplant Transplant  
135 136 Total
4 2 All my life
11 11 At least three-quarters of my life
16 17 About half of my life
27 29 About one-quarter of my life
43 38 Less than one-quarter of my life

In your opinion, how long does a person need to live in the Pacific Northwest to be considered local to the Pacific Northwest?

Total Portland  
880 399 Total
17 16 All of their lives
24 23 At least three-quarters of their lives
30 32 About half of their lives
9 8 About one-quarter of their lives
6 6 Less than one-quarter of their lives
14 15 Don’t know

In your opinion, how long does a person need to live in the Pacific Northwest to be considered local to the Pacific Northwest?

Portland  
2018 2018  
20 25 All of their lives
18 19 At least three-quarters of their lives
27 24 About half of their lives
11 10 About one-quarter of their lives
6 6 Less than one-quarter of their lives
18 16 Don’t know

When you think about the characteristics of being a true Pacific Northwesterner, how closely do each of these terms or statements match what that means?

Dresses casually with a preference toward outdoor apparel

Total Portland  
880 399 Total
31 30 Matches exactly
49 51 Matches mostly
17 15 Matches somewhat
3 4 Does not match

Participates in more outdoor activities than people for other geographies

Total Portland  
880 399 Total
22 23 Matches exactly
44 47 Matches mostly
24 22 Matches somewhat
10 8 Does not match

Enjoys the rainy climate

Total Portland  
880 399 Total
22 25 Matches exactly
42 41 Matches mostly
29 28 Matches somewhat
7 6 Does not match

Never uses an umbrella

Total Portland  
880 399 Total
27 24 Matches exactly
34 37 Matches mostly
24 25 Matches somewhat
15 14 Does not match

Is weird

Total Portland  
880 399 Total
15 18 Matches exactly
26 32 Matches mostly
31 32 Matches somewhat
28 18 Does not match

Is weird

Portland  
55 + 55 +  
125 132 Total
6 11 Matches exactly
16 20 Matches mostly
31 42 Matches somewhat
46 27 Does not match

Are champions for local high school or professional sports teams

Total Portland  
880 399 Total
12 10 Matches exactly
29 30 Matches mostly
37 38 Matches somewhat
22 22 Does not match

Are champions for local high school or professional sports teams

Portland  
55 + 55 +  
125 132 Total
14 13 Matches exactly
37 35 Matches mostly
35 31 Matches somewhat
14 21 Does not match

Is unwelcoming or cold to newcomers

Total Portland  
880 399 Total
10 7 Matches exactly
19 15 Matches mostly
28 28 Matches somewhat
42 50 Does not match

Stays indoors

Total Portland  
880 399 Total
8 7 Matches exactly
19 15 Matches mostly
33 33 Matches somewhat
40 45 Does not match

Stays indoors

Portland  
55 + 55 +  
125 132 Total
2 5 Matches exactly
16 15 Matches mostly
31 28 Matches somewhat
50 52 Does not match

Is employed by a company or organization in the tech industry

Total Portland  
880 399 Total
9 6 Matches exactly
31 26 Matches mostly
38 43 Matches somewhat
22 25 Does not match

Regardless of how long you’ve lived here, how much do you personally align with the characteristics of being a Pacific Northwesterner—whether it’s the characteristics listed previously or others that you’ve observed?

Total Portland  
880 399 Total
33 33 I strongly align with the characteristics of a true Pacific Northwesterner
50 49 I somewhat align with them
12 13 I do not align with them very much
3 3 I do not align with them at all
2 2 Don’t know

 

About the PEMCO Insurance Northwest Poll

PEMCO Mutual Insurance commissioned this independent survey, conducted by FBK Research of Seattle, that asked Washington and Oregon residents questions about driving habits and attitudes toward current Northwest issues. The sample size, 420 respondents in the Seattle Metro (King, Snohomish, Pierce Counties) region and 418 respondents in the Portland Metro (Multnomah, Marion, Clackamas, Washington Counties) region yields an accuracy of +/- 5.0% respectively at the 95% confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range.

Supplemental interviews were conducted with people living in the Seattle metro area, including King, Snohomish and Pierce counties, and those in the Portland metro area, including Clackamas, Marion, Multnomah and Washington counties. The sample size, 578 respondents in the Seattle area and 509 in the Portland area, yields an accuracy of +/- 4.2% and +/- 4.4% respectively at the 95% confidence level.

About PEMCO Insurance

PEMCO Insurance is the Defender of Your Northwest, providing auto, home, renters and boat coverage. We are consistently recognized for outstanding service, employee expertise and social impact. Our Mutual Good programs raise the achievement levels for youth in education; build stronger, greener environments; and increase safety at home, on the road and at play. Our mission: Free our communities to worry less and live more.

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